Through real-world projects and industry technologies, your degree is designed for the evolving way consumers connect with brands in the digital realm.

在这个节目中, students build a well-rounded understanding of topics specific to the entertainment industry, 包括媒体产品和发行, 企业财务, 娱乐法.

Through real-world applications and collaborative projects, you’ll learn the unique facets of business as it relates to the entertainment industry.

This program is designed to help students learn the principles of marketing while using new media strategies to help sports organizations reach fans.

学生们学习如何收集, 分析, and interpret Big Data using a variety of tools and technologies – allowing them to demonstrate their abilities as business intelligence professionals.

This program prepares students to develop marketing plans and build brands through a digital lens.

在这个节目中, students use practical applications and advanced techniques to master 搜索 engine optimization, 网络品牌, 社交网络, 和更多的.

This program focuses on the essential business and management skills needed for careers in entertainment, whether you want to work for a company or pursue your entrepreneurial goals.

学生 use case studies and in-depth industry re搜索 to gain a better understanding of what makes a successful business thrive in the entertainment world.

学生 learn how to play a key role in the business side of gaming and esports, 包括团队和绩效管理, 发展收入来源, and building relationships with the gaming community.

This program leads students from the initial conceptual stage of a tech or creative product service, all the way to a full-fledged business plan that can be pitched to potential investors.

This program program prepares students with the business skills needed to work with record labels, 在线流媒体网站, 音乐会推广机构, 以及其他行业组织.

Courses cover social media marketing, mobile technology, sponsorships, and intellectual property. You’ll learn how to maximize the connection between fans, teams, brands, and athletes.